Al Diyafa Co. for Catering Services is a dedicated service company to the professionals of the foodservice channel. Born in March 2009 out of passion to develop a relishing culinary experience, Al Diyafa has truly pioneered the concept as the first company in the entire kingdom to provide dedicated service to the foodservice channel.

For the first time, Al Diyafa offers the foodservice channel a dedicated Food & Beverage service distribution, offering Front and Back of house products with the ultimate objective of delivering the right product at the right time with the best service possible.

The business model of the company is fully dedicated to the foodservice channel, from the team who are from F&B and chefmanship background; to the marketing team, the telesales department and logistics. All the value chain of the company is shaped to cater to the foodservice channel with most innovative approach and excellence in customer service.